Using Fierce to deal with 'whoever shouts the loudest'.

In this video blog, PDA's Tasha George deals with the real life situation of a new employee snowed under by competing demands on their time. Their default has been to respond to 'whoever shouts the loudest'.

That employee has then asked for help. But in a resource tight business, the idea of transferring somebody internally to help has created its own problems. Nobody likes losing a team member.

Tasha says this common pressure and the internal rivalries it creates could be confronted by using the Fierce Conversations principle of interrogating reality. Then a proper assessment can be made of the rival claims for extra help. And compromises can be reached.


Delivering Fierce Conversations at the University of Sheffield

Sheffield University The University of Sheffield’s Learning and Development team is putting the ideas and principles of Fierce Conversations into practice across the university.


PDA’s Fierce trainers worked with ten members of the Learning and Development team so that they could then train their Sheffield colleagues independently.


Jane Ginniver, HR Manager, Leadership & Management Development, at the University of Sheffield, says:


“The flexibility of the Fierce model is what has made it so appealing as our staffing groups are so diverse - this model is relevant for everyone.”


Jane notes some of the commitments participants have made following their training include:



• To stop putting off tackling tough challenges

• To not put off talking to a team member where there are problems – nip it in the bud!

• Think more about the impact of interactions with staff.


Jane explains:


“Since September 2014, we have facilitated Fierce Conversations in a variety of formats for 57 of our staff. Another 60 people are booked in to attend over the next couple of months. We are aiming to ensure all our managers access the Fierce 'Foundations' session in the next 2 years, building on this with the conversational models for specified staffing groups."


You can find more details about Fierce here.

Fierce Conversations O2 – small chunks and remote learning


Remote Locations

We know from talking to you about our Open workshops that there are times when face to face workshops are not a practical option – it could be for budgetary reasons, remote locations or a diary that is so jam packed a day’s training can’t be shoehorned in.


Fierce Conversations O2

So we are thrilled to be offering Fierce Conversations O2 – virtual instructor-led training that is delivered online in 2 hour chunks.


The content is the same as Fierce Conversations and involves virtual break out rooms, a live facilitator, e-workbooks and online chat rooms to connect with one another.


The sessions are interchangeable so you choose which Conversational Model  you would like to work on first. You can even use them to complement face to face programmes in a sustainable way to embed the learning over several sessions.


We will be hosting taster sessions in the New Year so look out for more details and if you would like to know more sooner then please email